There’s something special about a cup of coffee: the aroma that greets you in the morning, the pause it creates in your day and the conversations it sparks. Over the past decade, Jacobs Douwe Egberts (JDE) has been part of these everyday moments in South Africa, connecting people through coffee. At the heart of these experiences is Jacobs, the brand that has quietly shaped routines and shared moments across homes, offices and cafés.
From the first sip of the morning to a quiet evening break, coffee often marks the rhythm of daily life. Jacobs’ blends, such as Gold, Krönung and Latin America, offer familiar comfort, while newer flavours like the Dubai Chocolate Cappuccino and Cadbury Mochas invite small moments of indulgence. Each cup reflects not only taste but the memories and connections it can spark.
A heritage of taste and togetherness
Jacobs has long been synonymous with creating memorable coffee experiences. Blending tradition with innovation, the brand offers a range of coffees designed for every taste and lifestyle.
· Jacobs Gold – smooth, balanced, and refined, crafted for those who appreciate subtle sophistication in every cup.
· Jacobs Krönung – the iconic classic, celebrated for its full-bodied flavour and distinctive aroma, symbolising quality and heritage.
· Jacobs Latin America – bold and aromatic, inspired by the vibrant coffee-growing regions of Latin America. Its lively profile with a hint of roasted sweetness is perfect for those who enjoy coffee with character.
Each blend embodies Jacobs’ belief that coffee is more than just a beverage, it’s a bridge between people, cultures and experiences.
Moments of indulgence
Some coffee experiences go beyond daily necessity. The Jacobs Cadbury Mocha, for example, blends coffee and chocolate in a way that transforms a simple cup into a comforting pause. It’s where the richness of Jacobs coffee meets the creamy indulgence of Cadbury chocolate, a collaboration that brings joy with every sip.
“Through Jacobs, we aim to create coffee that celebrates comfort, joy, and togetherness,” says Hayley van Niekerk, marketing lead for JDE. “It captures the warmth of coffee, the richness of chocolate, and the pleasure of sharing something special with those around you.”
Global influences also find their way into South African cups. The Dubai Chocolate Cappuccino combines milk chocolate and cappuccino with subtle notes of pistachio, saffron and cardamom, reflecting how coffee traditions travel and evolve. Its convenient
single-serve sticks make it easy to enjoy hot, over ice, or even as a base for a dessert-style coffee.
Coffee that connects
Across homes, offices and cafés, coffee continues to shape interactions. A shared cup can spark conversation, inspire reflection or simply offer a quiet moment in a hectic day. Jacobs’ range, from classic blends to more adventurous flavours, mirrors these rhythms, moments of focus, leisure and connection.
“At Jacobs, we believe coffee has the power to connect people,” adds van Niekerk. “It’s the spark that turns moments into memories. Our goal is to help people slow down, savour, and enjoy life’s simple joys, one cup at a time.”
From the smooth sophistication of Gold to the bold energy of Latin America, and the indulgent pleasure of Cadbury Mochas and Dubai Chocolate Cappuccino, Jacobs invites South Africans to raise a mug to every meaningful coffee moment. Because when the aroma fills the air and the first sip warms your soul, it’s more than coffee, it’s Jacobs.
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