GIBS MBA shifts with the times

In today’s rapidly evolving business landscape, marked by digital disruption, economic volatility and increasing demands for corporate responsibility, the role of business education is undergoing a profound transformation.

Traditional business theory alone is no longer sufficient. Instead, there is a growing demand for a holistic approach that blends rigorous academic content with practical application and strategic leadership development. The Gordon Institute of Business Science (GIBS), celebrating 25 years of excellence, has positioned itself at the forefront of this shift, offering innovative, relevant and future-focused education tailored to the needs of modern leaders in South Africa and across Africa.

Business schools have faced criticism for lagging behind the pace of change in the global economy. Many are seen as overly focused on financial metrics and theoretical models, neglecting the social impact of business and the practical realities of leadership in a complex world. GIBS has responded to these challenges by reimagining its MBA programme to produce ethical, humane and transformational leaders.

As Professor Hayley Pearson, executive director: academic education at GIBS, explains: “Business education is essential to help businesses and society navigate complex futures. Through the GIBS MBA, we are constantly innovating in order to deliver a relevant business degree that moulds Africa’s business leaders through a holistic education that combines theory and practice, while building confidence, critical thinking, creativity and self-empowerment skills.”

The GIBS MBA has earned recognition both locally and globally. It is ranked as the top MBA in South Africa by the Financial Mail and placed 18^th in the world in CEO Magazine’s 2024 global rankings, affirming its tier-one status. GIBS holds the prestigious “triple crown” accreditation, a distinction achieved by only a select group of business schools worldwide.

These accreditations and affiliations enable GIBS to offer a globally relevant MBA. Many alumni have transitioned into leadership roles abroad, supported by the programme’s international module. This compulsory component immerses students in foreign business environments through consulting projects or intensive courses. Destinations have included the US, Brazil, Spain, India, Singapore and China, among others. For those concerned about affordability or carbon footprint, an online option is available. GIBS also ensures Africa-specific modules are included, reinforcing its commitment to the continent’s development and providing students with valuable networking opportunities across diverse African business cohorts.

GIBS further distinguishes itself by offering a bespoke MBA experience. Students can tailor their education through more than 90 electives grouped into focus areas such as personal effectiveness, business in context, consulting, finance, entrepreneurship, leadership and culture, strategy and innovation, technology, and emerging markets. These electives allow students to align their studies with personal career goals and industry demands.

Specialised MBA tracks are also available in consulting, entrepreneurship and manufacturing studies, as well as newer options in health-care management, digital and climate leadership, and humane leadership. Flexibility is a key feature, with students able to choose between a 16-month full-time programme or various part-time formats. Innovations such as micro-courses, blended learning and exposure to technologies like big data, AI and augmented reality further enhance the learning experience.

Return on investment

At the heart of the GIBS MBA is leadership development. The programme is structured to cultivate future-fit leaders capable of envisioning and executing strategic plans in dynamic environments. A unique feature is the Personal and Applied Learning (PAL) centre, which integrates coaching and facilitated processes into classroom learning. PAL helps students develop emotional intelligence, adaptability and the ability to lead diverse teams. Many alumni credit PAL with boosting their confidence, refining their leadership style, and enhancing their strategic thinking and self-awareness.

The return on investment for a GIBS MBA is significant. A 2024 alumni survey revealed that nearly all graduates experienced career advancement, with more than 40% promoted within the first year of completing the degree. Most also reported increased annual income and many felt empowered to start their own businesses or consulting firms. International business travel also increased, with alumni engaging in work across the US, Europe, Africa, the Middle East and Southeast Asia.When asked what made them proud to be GIBS alumni, respondents highlighted the school’s status as a leading African business institution, the quality of its faculty, networking opportunities, and the excellence of its campus. The GIBS MBA is more than a qualification – it is a transformative journey that equips leaders to thrive in a complex, interconnected world.

The GIBS MBA is a modern degree designed to meet the demands of a new world. It prepares leaders to drive impactful and relevant organisations through a holistic, innovative approach to business education. With its strong emphasis on leadership, global relevance and African context, GIBS continues to embolden relevant leadership through educational innovation.

To find out more about a GIBS MBA, visit www.gibs.co.za/mba.