Investing was once viewed as a privilege reserved only for the wealthy, only available to those with access to large funds or financial advisers. However, with the opening of the world’s first stock exchange in Amsterdam, back in the 1600s, this slowly started to change. And while stock exchanges have changed this view, even centuries later it seems that many still believe that investing is intimidating, inaccessible or not meant for the average person. It’s a view that has unfortunately kept many individuals on the sidelines for far too long – unsure of where and how to start investing, or whether the world of finance is simply just not for them.
Thankfully, this narrative is changing, and now with digital platforms like Clarity, by Investec, this transformation has not only made investing more accessible, but more understandable and transparent – which has instilled far more confidence for users.
“Anything related to finance – especially trading and investing – is often seen as highly complicated, or sold as overly simple,” says Tinus Rautenbach, business head of Clarity. “High minimum investment thresholds, as well as financial services and products that are too complex to understand have felt too risky, unfamiliar and just unwelcoming for many.”
However, digital platforms have changed this and Clarity, by Investec, is taking it a step further to remove any barriers for those digitally savvy users who want to take control of their financial portfolios with seamless access to local and global markets.
“Through our platform, interested users can start investing from as little as R25. We believe that investing should be accessible to everyone – not just those with substantial means – and that anyone can begin building their investment portfolio, no matter how small the starting amount,” Rautenbach says
In finance, trust and transparency are also crucial – especially for first-time traders or those who have been burnt by scams.
“We understand this and that is why our platform is built on these premises – no hidden costs, no complicated terminology, clear fee structures and investment options that are outlined in simple language for ease of understanding. Above all – there is no pressure – just an easy-to-use experience that gives the user full control,” Rautenbach continues.
A dynamic, inclusive landscape
With a more technologically-driven and diversified environment, the trading and investment landscape is becoming increasingly dynamic and inclusive and by creating a platform that prioritises honestly and clarity – both in name and practice – Clarity is an ideal platform for those who might feel sceptical or overwhelmed by traditional trading platforms but want to get started. Using platforms that are well trusted can also build confidence, and when people feel confident they are not only likely to take a first step, but most importantly, to stay the course.
“Like with most things in life, the strength and rewards don’t always lie in short-term wins, but in long-term discipline, and trading is no different if an investor wants to yield compounded growth overtime. As such, it is important not to be swayed by market volatility, especially when you see people panicking when the market declines,” adds Rautenbach. “One of the benefits of investing with Clarity is that the platform also provides comprehensive articles and market updates to help users understand their financial options and the investment market itself, so that they can make informed decisions while tracking their progress, enabling them to grow from passive observers to active wealth builders.”
The rise of digital investment and trading platforms has not only helped change the mindset of people who previously felt that they were sidelined because they were either unsure of how to begin, or felt that they did not have enough extra income to manage a financial portfolio.
“Today, though, with platforms like Clarity, this process has not only been simplified but has given users the confidence to start investing – in their own futures,” concludes Rautenbach.
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