We all have different opinions on family businesses. Is working with your parents and siblings your idea of hell, or the dream? We’ve decided to ask some successful types who’ve made this kind of work, erm, really work. First up we quiz Alexander Mavros from one of our favourite jewellery, sculpture and objets d’art brands, Patrick Mavros.
The family-run luxury business celebrates African wildlife, culture and storytelling, and it was founded in Zimbabwe. It is named for its founder Patrick, who established the operation alongside his wife Catja. Today, their sons Alexander, Forbes, Benjamin and Patrick Jnr are key in the business too.
With boutiques across Africa and a flagship store in London, they blend artisanal craftsmanship with timeless design – carrying a strong sense of heritage, conservation and family at the company’s core … plus a healthy dose of cheeky wit.
What have you learnt about being in a family business over the years?
That no matter the size of the task, you end up wearing many hats – and occasionally, they’re all handmade by your family! I’ve learnt patience, diplomacy and that “just one more meeting” often happens over tea.
What are the family dynamics really like?
It’s a beautifully wild African savanna – everyone has their role, but occasionally, there’s a stampede of opinions. We deeply respect each other, and there’s real strength in our shared vision.
What are the biggest business mistakes you’ve made?
I once greenlit a design that, in hindsight, should have stayed firmly on the drawing board. The lesson? Creativity needs both freedom and a critical eye. Also – never show your siblings the P&L (profits and loss statement) without a solid back-up plan. They’ll roast you for weeks.
What lessons have you learnt about your family by working together?
That everyone has their own unique brilliance. Be it design, storytelling or business instinct – our differences are what make us so formidable as a unit.
What are you proudest of?
That our work showcases the beauty of Africa and resonates with people on a deeply personal level. And that our family name stands for quality, heritage and authenticity.
How do you balance preserving family values while keeping the business competitive?
We use our values as a compass, and innovation as the map. We honour our roots while embracing the future – it’s a delicate dance, but one we’ve learnt to enjoy.
What strategies do you use to keep personal and professional relationships separate?
Clear boundaries – and a good sense of humour. Also, a dedicated family WhatsApp group just for memes. No work talk allowed!
Who is the real boss around here, and how often do they remind everyone of it?
That depends on who you ask – and what day of the week it is. But if we’re honest, my mother probably has the final say.
How do you handle disagreements – do you vote, or call in another relative to weigh in?
We usually talk it out, sometimes passionately. And if things get really tricky, we call my mother. She’s the great equaliser.
If your business were a reality TV show, what would it be called – and why?
Savanna Soap Opera: The Jewel Edition – because each day brings its fair share of drama, laughter and unexpected brilliance.
What’s the funniest or most ridiculous fight you’ve had while working together?
We once had a full-blown debate over where to place a tiny elephant figurine in a shop display. It got so absurd we nicknamed the elephant “Diplomacy”.
What’s one role in the business you’d never let a family member take on – no matter how much they begged?
Social media manager. The risk of typos and rogue hashtags is just too high.
If you could swap roles with another family member for a week, who would it be – and how do you think it would go?
I’d swap with one of my brothers who focuses on design and creation. I’d probably emerge with a deeper appreciation for their creativity – and a few burns from the casting bench.
What’s the best piece of advice a non-family employee has given you about working with relatives?
Step outside your family bubble every now and then – it helps you see the business through fresh eyes.
How do you plan for succession and prepare the next generation to take the reins?
We involve them early, exposing them to all facets of the business. It’s not about dictating a path, but nurturing their natural talents and interests.
What’s your approach to bringing in non-family employees and making sure they feel valued?
We treat our team like extended family – valuing their input, celebrating their successes. A great business isn’t built on a surname, but on a strong, diverse team.
What lasting impression do you want people to have of your business?
That we are storytellers in silver – honouring Africa, our heritage and the people we serve. Each piece carries meaning, craftsmanship and a connection to conservation.
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